For this edition of the ADF International Dental Congress, which is held every year at the Palais des Congrès, Porte Maillot, we had the pleasure of supporting the Magence House, represented by Magalie Basset, on an innovative project designed to enhance the ELMEX (Colgate) brand at their stand.

The goal: to transform a motion design film into an immersive holographic display, visible from afar, capable of captivating visitors in a visually rich environment.

To achieve this, our team adapted the film for holographic integration and then supplied and configured a 1-meter holographic propeller, designed to display the content as if floating in mid-air, without any visible physical screen.

A video adaptation designed for holography

Unlike a traditional screen, a holographic propeller imposes specific visual constraints. We therefore undertook a conversion and optimization of the motion design so that it:

  • Remains legible even at a distance

  • Maintains strong visual contrast despite the absence of a light frame

  • Offers a sense of volume and depth with 3D elements

  • Catches the eye at first glance

The final video was calibrated pixel by pixel to guarantee a clear, smooth, impactful rendering, essential in a professional event like the ADF.

ELMEX Hologram trade show Palais des Congrès 2025

Installation & setup at the Palais des Congrès

The holographic propeller was seamlessly integrated into the booth’s architecture, with precise adjustments to the ambient lighting to ensure maximum visual impact.

The result: a floating, futuristic image that was impossible to ignore. The hologram captured attention even before visitors arrived at the booth, exactly the desired effect.

ELMEX / Colgate Hologram Paris 2025

Why a hologram makes a difference at a trade show

At an event like the ADF, where numerous brands compete to showcase their ingenuity, a hologram instantly creates a visual focal point. It engages, intrigues, and stops visitors in their tracks.

For a brand like ELMEX, this allows them to:

  • Modernizing public speaking,

  • Strengthen visual memorization,

  • Stand out from conventional booths.

This type of device offers an excellent lever for differentiation in event marketing.

ELMEX Hologram at the ADF Congress

Visual innovation in service of a strong brand: a successful demonstration

We are delighted to have partnered with Magence House on this ambitious project for ELMEX. This collaboration demonstrates once again that holography is now a powerful event tool, capable of bringing existing content to life and giving it a whole new level of impact.

At Interactive Studio, we continue to develop these types of holographic solutions for brands looking to make a lasting impression, with creativity, innovation, and technical expertise.

Do you have any questions about holographic devices?