Franchise Expo 2026: Designing Innovative Communication Through AI Actors or AI-Generated Avatars

For the 2026 edition of Franchise Expo, the challenge was clear: to stand out in an environment saturated with messages while speaking precisely to the right visitor profiles.

The creative teams at our AI Studio, Interactive Studio, supported the event organizer in the design and deployment of an immersive and differentiated communication system, structured around the creation of six virtual avatars generated by artificial intelligence, each embodying a typical visitor profile.

According to industry studies, targeted communication can increase engagement rates by up to +72% compared to generic messaging.
The challenge was therefore not technological, but strategic: identifying the right profiles, embodying them accurately, and creating a credible narrative.

We worked closely with the Franchise Expo teams to define the most representative visitor typologies.

A leader of a successful B2B concept, Marc is looking to scale up.
His goal: structure, replicate, and expand his business model into a network.

An employee seeking greater freedom, he discovers franchising as a secure alternative to starting a business from scratch.

A former executive leaving her permanent position to turn her passion into a profession, supported by a reassuring and guided business model.

Already established in retail, she understands that joining a network can become a powerful lever for visibility and growth.

An experienced professional who wants to start a local business and align her life project with her economic ambitions.

Already managing a first business, he explores franchising to diversify his investments and structure his growth.

A structured creative process, from strategy to final film.

The creation of virtual avatars (or AI actors) follows a proven methodology. Each character was first defined using detailed persona profiles: professional background, motivations, obstacles, objectives, and level of entrepreneurial maturity.

These insights then informed the writing of precise storyboards, translating each profile into concrete, credible, and engaging situations.

Finally, the films were produced by integrating the AI avatars into dynamic staged scenes designed to capture attention in under 15 seconds while delivering a clear and embodied message. This approach transforms technology into a true strategic storytelling tool.

The success of this system is based on a rigorous methodology:

Definition of profiles, their challenges, motivations, and specific expectations.

Each avatar speaks with its own language, references, and level of expertise.
AI becomes a narrative tool serving authenticity.

The avatars are integrated into realistic situations: discovering the exhibition, asking questions, projecting themselves, and making decisions.

Nothing is left to chance: tone, posture, credibility, and alignment with the DNA of Franchise Expo.

At Interactive Studio, we believe that innovation only has value if it serves a clear objective: communicate better, target better, engage better.

With this campaign for Franchise Expo 2026, artificial intelligence becomes a strategic, creative, and emotional lever.
A bridge between technology and humanity.

Exactly where the future of communication is being shaped today.