{"id":27042,"date":"2026-02-10T12:11:38","date_gmt":"2026-02-10T11:11:38","guid":{"rendered":"https:\/\/www.interactive-studio.fr\/?p=27042"},"modified":"2026-02-10T14:42:41","modified_gmt":"2026-02-10T13:42:41","slug":"franchise-expo-2026-ai-actors-avatars-generated-artificial-intelligences","status":"publish","type":"post","link":"https:\/\/www.interactive-studio.fr\/en\/news\/franchise-expo-2026-ai-actors-avatars-generated-artificial-intelligences","title":{"rendered":"Franchise Expo 2026: Designing Innovative Communication Through AI Actors or AI-Generated Avatars"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1102.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p style=\"text-align: justify;\">For the <strong>2026 edition of Franchise Expo<\/strong>, the challenge was clear: to stand out in an environment saturated with messages while speaking precisely to the right visitor profiles.<\/p>\n<p style=\"text-align: justify;\">The creative teams at our <strong><a href=\"https:\/\/www.interactive-studio.ai\/\" target=\"_blank\" rel=\"noopener\">AI Studio<\/a><\/strong>, Interactive Studio, supported the event organizer in the design and deployment of <strong>an immersive and differentiated communication system<\/strong>, structured around the creation of <strong>six virtual avatars generated by artificial intelligence<\/strong>, each embodying a typical visitor profile.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#faa93d;--awb-margin-top:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:21;line-height:1.29;\">Objective: Speak to everyone individually, without addressing everyone at once<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p style=\"text-align: justify;\">According to industry studies, targeted communication can increase engagement rates by up to <strong>+72% compared to generic messaging.<\/strong><br \/>\nThe challenge was therefore not technological, but strategic: identifying the right profiles, embodying them accurately, and creating a credible narrative.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#faa93d;--awb-margin-top:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:21;line-height:1.29;\">The AI Cast: 6 avatars, 6 visitor profiles<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p style=\"text-align: justify;\">We worked closely with the <strong><a href=\"https:\/\/www.interactive-studio.fr\/en\/news\/franchise-expo-2025-triptych-of-immersive-fooh-innovative-communication\">Franchise Expo<\/a><\/strong> teams to define the most representative visitor typologies.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.33;\">Marc: The Future Franchisor<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:850px;--awb-max-height:450px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:52.94%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/qWuPoFf_lK8?wmode=transparent&autoplay=0&amp;rel=0\" width=\"850\" height=\"450\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:center;--awb-margin-top:10px;\"><p>A leader of a successful B2B concept, Marc is looking to scale up.<br \/>\nHis goal: <strong>structure, replicate, and expand his business model into a network.<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.33;\">Thomas: The First-Time Entrepreneur<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:850px;--awb-max-height:450px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:52.94%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/BEmpMR-Uyy8?wmode=transparent&autoplay=0&amp;rel=0\" width=\"850\" height=\"450\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:center;--awb-margin-top:10px;\"><p>An employee seeking greater freedom, he discovers franchising as<strong> a secure alternative to starting a business from scratch.<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.33;\">Sarah: Career Change with Purpose<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:850px;--awb-max-height:450px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:52.94%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/unpiGJWCNtA?wmode=transparent&autoplay=0&amp;rel=0\" width=\"850\" height=\"450\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:center;--awb-margin-top:10px;\"><p>A former executive leaving her permanent position to <strong>turn her passion into a profession<\/strong>, supported by a reassuring and guided business model.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.33;\">Justine: The Independent Business Owner in Transition<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:850px;--awb-max-height:450px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:52.94%;\" ><iframe title=\"YouTube video player 4\" src=\"https:\/\/www.youtube.com\/embed\/i-wFarJtNRs?wmode=transparent&autoplay=0&amp;rel=0\" width=\"850\" height=\"450\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-content-alignment:center;--awb-margin-top:10px;--awb-margin-right:80px;--awb-margin-left:80px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><p>Already established in retail, she understands that joining a network can become <strong>a powerful lever for visibility and growth<\/strong>.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.33;\">Nathalie: A New Entrepreneurial Chapter<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:850px;--awb-max-height:450px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:52.94%;\" ><iframe title=\"YouTube video player 5\" src=\"https:\/\/www.youtube.com\/embed\/qBIIgmjTO-k?wmode=transparent&autoplay=0&amp;rel=0\" width=\"850\" height=\"450\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:center;--awb-margin-top:10px;\"><p>An experienced professional who wants to <strong>start a local business<\/strong> and align her life project with her economic ambitions.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.33;\">Hakim: The Multi-Entrepreneur<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:850px;--awb-max-height:450px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:52.94%;\" ><iframe title=\"YouTube video player 6\" src=\"https:\/\/www.youtube.com\/embed\/S7DhCB5NslE?wmode=transparent&autoplay=0&amp;rel=0\" width=\"850\" height=\"450\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-content-alignment:center;--awb-margin-top:10px;\"><p>Already managing a first business, he explores franchising to <strong>diversify his investments and structure his growth.<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#faa93d;--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:21;line-height:1.29;\">From Strategy to Script: A Co-Created Approach with the Client<\/h2><\/div><div class=\"fusion-text fusion-text-10\"><p style=\"text-align: justify;\"><strong>A structured creative process, from strategy to final film.<\/strong><\/p>\n<p style=\"text-align: justify;\">The creation of virtual avatars (or AI actors) follows a proven methodology. Each character was first defined using detailed persona profiles: professional background, motivations, obstacles, objectives, and level of entrepreneurial maturity.<\/p>\n<\/div><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 lightbox-enabled\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-carousel--cards awb-swiper-dots-position-bottom\" data-layout=\"cards\" data-autoplay=\"yes\" data-autoplayspeed=\"2500\" data-autoplaypause=\"no\" data-loop=\"yes\" data-columns=\"5\" data-columnsmedium=\"1\" data-columnssmall=\"1\" data-itemmargin=\"13\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" data-pagination=\"bullets\" style=\"--awb-arrow-bgcolor:#faa93d;--awb-arrow-color:var(--awb-color8);--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" data-title=\"selection-avatar-intelligence-artificielle-sarah\" aria-label=\"selection-avatar-intelligence-artificielle-sarah\" href=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/selection-avatar-intelligence-artificielle-sarah.webp\" target=\"_self\"><img decoding=\"async\" width=\"933\" height=\"547\" src=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/selection-avatar-intelligence-artificielle-sarah.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/selection-avatar-intelligence-artificielle-sarah-200x117.webp 200w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/selection-avatar-intelligence-artificielle-sarah-300x176.webp 300w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/selection-avatar-intelligence-artificielle-sarah-400x235.webp 400w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/selection-avatar-intelligence-artificielle-sarah-600x352.webp 600w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/selection-avatar-intelligence-artificielle-sarah-768x450.webp 768w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/selection-avatar-intelligence-artificielle-sarah-800x469.webp 800w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/selection-avatar-intelligence-artificielle-sarah.webp 933w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/a><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" data-title=\"avatar-ia-franchise-expo-femme\" aria-label=\"avatar-ia-franchise-expo-femme\" href=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/avatar-ia-franchise-expo-femme.webp\" target=\"_self\"><img decoding=\"async\" width=\"933\" height=\"547\" src=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/avatar-ia-franchise-expo-femme.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/avatar-ia-franchise-expo-femme-200x117.webp 200w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/avatar-ia-franchise-expo-femme-300x176.webp 300w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/avatar-ia-franchise-expo-femme-400x235.webp 400w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/avatar-ia-franchise-expo-femme-600x352.webp 600w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/avatar-ia-franchise-expo-femme-768x450.webp 768w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/avatar-ia-franchise-expo-femme-800x469.webp 800w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/avatar-ia-franchise-expo-femme.webp 933w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/a><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" data-title=\"proposition-de-creation-avatar-ia-franchise-expo-2026\" aria-label=\"proposition-de-creation-avatar-ia-franchise-expo-2026\" href=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-franchise-expo-2026.webp\" target=\"_self\"><img decoding=\"async\" width=\"933\" height=\"547\" src=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-franchise-expo-2026.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-franchise-expo-2026-200x117.webp 200w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-franchise-expo-2026-300x176.webp 300w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-franchise-expo-2026-400x235.webp 400w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-franchise-expo-2026-600x352.webp 600w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-franchise-expo-2026-768x450.webp 768w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-franchise-expo-2026-800x469.webp 800w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-franchise-expo-2026.webp 933w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/a><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" data-title=\"proposition-de-creation-avatar-ia-sarah-franchise-expo\" aria-label=\"proposition-de-creation-avatar-ia-sarah-franchise-expo\" href=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-sarah-franchise-expo.webp\" target=\"_self\"><img decoding=\"async\" width=\"933\" height=\"547\" src=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-sarah-franchise-expo.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-sarah-franchise-expo-200x117.webp 200w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-sarah-franchise-expo-300x176.webp 300w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-sarah-franchise-expo-400x235.webp 400w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-sarah-franchise-expo-600x352.webp 600w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-sarah-franchise-expo-768x450.webp 768w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-sarah-franchise-expo-800x469.webp 800w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2026\/02\/proposition-de-creation-avatar-ia-sarah-franchise-expo.webp 933w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-margin-bottom:30px;\"><p><em>Suggestions for different AI-generated profiles for Sarah<\/em><\/p>\n<\/div><div class=\"fusion-text fusion-text-12\"><p style=\"text-align: justify;\">These insights then informed the <strong>writing of precise storyboards<\/strong>, translating each profile into concrete, credible, and engaging situations.<\/p>\n<p style=\"text-align: justify;\">Finally, the films were produced by integrating the AI avatars into dynamic staged scenes designed to capture attention in under 15 seconds while delivering a clear and embodied message. <strong>This approach transforms technology into a true strategic storytelling tool.<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-13\"><p style=\"text-align: justify;\">The success of this system is based on <strong>a rigorous methodology:<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#faa93d;--awb-margin-top:0px;--awb-margin-bottom:5px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.33;\">Co-creation workshops<\/h3><\/div><div class=\"fusion-text fusion-text-14\"><p style=\"text-align: justify;\">Definition of profiles, their challenges, motivations, and specific expectations.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#faa93d;--awb-margin-top:0px;--awb-margin-bottom:5px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.33;\">Scriptwriting<\/h3><\/div><div class=\"fusion-text fusion-text-15\"><p style=\"text-align: justify;\">Each avatar speaks with its own language, references, and level of expertise.<br \/>\nAI becomes a narrative tool serving authenticity.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#faa93d;--awb-margin-top:0px;--awb-margin-bottom:5px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.33;\">Contextual staging<\/h3><\/div><div class=\"fusion-text fusion-text-16\"><p style=\"text-align: justify;\">The avatars are integrated into realistic situations: discovering the exhibition, asking questions, projecting themselves, and making decisions.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#faa93d;--awb-margin-top:0px;--awb-margin-bottom:5px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.33;\">Editorial and ethical validation<\/h3><\/div><div class=\"fusion-text fusion-text-17\"><p style=\"text-align: justify;\">Nothing is left to chance: tone, posture, credibility, and alignment with the DNA of Franchise Expo.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#faa93d;--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:21;line-height:1.29;\">Why Choose an AI Avatar-Based Campaign?<\/h2><\/div><ul style=\"--awb-margin-top:0px;--awb-item-padding-top:8px;--awb-item-padding-bottom:8px;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:#faa93d;--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 type-numbered\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">1<\/span><div class=\"fusion-li-item-content\">\n<p style=\"text-align: justify;\"><strong>Immediate identification<\/strong><br \/>\nA visitor relates more easily to a profile than to an institutional message.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">2<\/span><div class=\"fusion-li-item-content\">\n<p style=\"text-align: justify;\"><strong>More human communication<\/strong><br \/>\nContrary to common perceptions, AI can enhance empathy when properly scripted.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">3<\/span><div class=\"fusion-li-item-content\">\n<p style=\"text-align: justify;\"><strong>Stronger memorability<\/strong><br \/>\nEmbodied content generates on average +35% better recall than traditional formats.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">4<\/span><div class=\"fusion-li-item-content\">\n<p style=\"text-align: justify;\"><strong>Total flexibility<\/strong><br \/>\nAvatars can evolve, be updated, and adapted across multiple channels (website, social media, event screens).<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">5<\/span><div class=\"fusion-li-item-content\">\n<p style=\"text-align: justify;\"><strong>A truly innovative image<\/strong><br \/>\nThis type of approach immediately positions the event as forward-thinking and ahead of its time.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#faa93d;--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:21;line-height:1.29;\">Innovating \u2014 but with Purpose<\/h2><\/div><div class=\"fusion-text fusion-text-18\"><p style=\"text-align: justify;\">At Interactive Studio, we believe that innovation only has value if it serves a clear objective: <strong>communicate better, target better, engage better.<\/strong><\/p>\n<p style=\"text-align: justify;\">With this campaign for Franchise Expo 2026, <strong>artificial intelligence becomes a strategic<\/strong>, creative, and emotional lever.<br \/>\nA bridge between technology and humanity.<\/p>\n<p style=\"text-align: justify;\">Exactly where the future of communication is being shaped today.<\/p>\n<\/div><div class=\"fusion-text fusion-text-19 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:15px;--awb-margin-bottom:8px;\"><p style=\"text-align: center;\">Do you have questions about Artificial Intelligence?<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-large button-default fusion-button-default button-1 fusion-button-span-no fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.interactive-studio.fr\/en\/web-agency-paris-contact\"><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contact us to learn more<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":27091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-27042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Actors Creation: Artificial Intelligence Avatars Franchise Expo<\/title>\n<meta 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