{"id":26948,"date":"2025-12-01T14:37:29","date_gmt":"2025-12-01T13:37:29","guid":{"rendered":"https:\/\/www.interactive-studio.fr\/?p=26948"},"modified":"2025-12-01T14:45:56","modified_gmt":"2025-12-01T13:45:56","slug":"hologram-elmex-congress-adf-2025-holographic-propeller-1-meter","status":"publish","type":"post","link":"https:\/\/www.interactive-studio.fr\/en\/news\/hologram-elmex-congress-adf-2025-holographic-propeller-1-meter","title":{"rendered":"An XXL hologram on the ELMEX stand at the ADF 2025 International Dental Congress"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1102.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p style=\"text-align: justify;\">For this edition of the <strong><a href=\"https:\/\/adfcongres.com\/\" target=\"_blank\" rel=\"noopener\">ADF International Dental Congress<\/a><\/strong>, which is held every year at the Palais des Congr\u00e8s, Porte Maillot, we had the pleasure of supporting the Magence House, represented by Magalie Basset, on an innovative project designed to <strong>enhance the <a href=\"https:\/\/www.elmex.fr\/\" target=\"_blank\" rel=\"noopener\">ELMEX<\/a> (Colgate) brand at their stand.<\/strong><\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:800px;--awb-max-height:450px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.25%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/kCW_Ql2cnEg?wmode=transparent&autoplay=0\" width=\"800\" height=\"450\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-margin-top:20px;\"><p style=\"text-align: justify;\">The goal: <strong>to transform a motion design film into an immersive holographic display<\/strong>, visible from afar, capable of captivating visitors in a visually rich environment.<\/p>\n<p style=\"text-align: justify;\">To achieve this, our team adapted the film for holographic integration and then supplied and configured a <strong><a href=\"https:\/\/www.interactive-studio.fr\/en\/our-services\/3d-holograms\/holorotor-xl-giant-holographic-fan-rente-sale-paris\">1-meter holographic propeller<\/a><\/strong>, designed to display the content as if floating in mid-air, without any visible physical screen.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#faa93d;--awb-margin-top:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:21;line-height:1.29;\">A video adaptation designed for holography<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p style=\"text-align: justify;\">Unlike a traditional screen, a <strong><a href=\"https:\/\/www.interactive-studio.fr\/en\/our-services\/3d-holograms\/3d-holographic-fans-renting-sale\">holographic propeller<\/a><\/strong> imposes specific visual constraints. We therefore undertook a conversion and optimization of the motion design so that it:<\/p>\n<\/div><ul style=\"--awb-size:15px;--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-line-height:25.5px;--awb-icon-width:25.5px;--awb-icon-height:25.5px;--awb-icon-margin:10.5px;--awb-content-margin:36px;--awb-circlecolor:#faa93d;--awb-circle-yes-font-size:13.2px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p style=\"text-align: justify;\">Remains legible even at a distance<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p style=\"text-align: justify;\">Maintains strong visual contrast despite the absence of a light frame<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p style=\"text-align: justify;\">Offers a sense of volume and depth with 3D elements<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p style=\"text-align: justify;\">Catches the eye at first glance<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: justify;\">The final video was calibrated pixel by pixel to guarantee a clear, smooth, impactful rendering, essential in a professional event like the ADF.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:5px;\"><img decoding=\"async\" width=\"1600\" height=\"880\" alt=\"ELMEX Hologram trade show Palais des Congr\u00e8s 2025\" title=\"ELMEX Hologram trade show Palais des Congr\u00e8s 2025\" src=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/hologram-trade-show-elmex-2025.webp\" class=\"img-responsive wp-image-26959\" srcset=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/hologram-trade-show-elmex-2025-200x110.webp 200w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/hologram-trade-show-elmex-2025-400x220.webp 400w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/hologram-trade-show-elmex-2025-600x330.webp 600w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/hologram-trade-show-elmex-2025-800x440.webp 800w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/hologram-trade-show-elmex-2025-1200x660.webp 1200w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/hologram-trade-show-elmex-2025.webp 1600w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#faa93d;--awb-margin-top:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:21;line-height:1.29;\"><p style=\"text-align: justify;\">Installation &amp; setup at the Palais des Congr\u00e8s<\/p><\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p style=\"text-align: justify;\">The holographic propeller was seamlessly integrated into the booth&#8217;s architecture, with precise adjustments to the ambient lighting to ensure maximum visual impact.<\/p>\n<p style=\"text-align: justify;\">The result: a floating, futuristic image that was impossible to ignore. <strong>The hologram captured attention even before visitors arrived at the booth<\/strong>, exactly the desired effect.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"border-radius:5px;\"><img decoding=\"async\" width=\"1600\" height=\"880\" alt=\"ELMEX \/ Colgate Hologram Paris 2025\" title=\"ELMEX \/ Colgate Hologram Paris 2025\" src=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/elmex-colgate-hologram-paris-2025.webp\" class=\"img-responsive wp-image-26963\" srcset=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/elmex-colgate-hologram-paris-2025-200x110.webp 200w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/elmex-colgate-hologram-paris-2025-400x220.webp 400w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/elmex-colgate-hologram-paris-2025-600x330.webp 600w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/elmex-colgate-hologram-paris-2025-800x440.webp 800w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/elmex-colgate-hologram-paris-2025-1200x660.webp 1200w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/elmex-colgate-hologram-paris-2025.webp 1600w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#faa93d;--awb-margin-top:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:21;line-height:1.29;\"><p style=\"text-align: justify;\">Why a hologram makes a difference at a trade show<\/p><\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p style=\"text-align: justify;\">At an event like the ADF, where numerous brands compete to showcase their ingenuity, a hologram instantly creates a visual focal point. It engages, intrigues, and stops visitors in their tracks.<\/p>\n<p style=\"text-align: justify;\">For a brand like ELMEX, this allows them to:<\/p>\n<\/div><ul style=\"--awb-size:15px;--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-line-height:25.5px;--awb-icon-width:25.5px;--awb-icon-height:25.5px;--awb-icon-margin:10.5px;--awb-content-margin:36px;--awb-circlecolor:#faa93d;--awb-circle-yes-font-size:13.2px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p style=\"text-align: justify;\">Modernizing public speaking,<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p style=\"text-align: justify;\">Strengthen visual memorization,<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p style=\"text-align: justify;\">Stand out from conventional booths.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-7\"><p style=\"text-align: justify;\">This type of device offers an excellent lever for differentiation in event marketing.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\" style=\"border-radius:5px;\"><img decoding=\"async\" width=\"1600\" height=\"880\" alt=\"ELMEX Hologram at the ADF Congress\" title=\"ELMEX Hologram at the ADF Congress\" src=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/stand-elmex-palais-des-congres-goodies-2025-1.webp\" class=\"img-responsive wp-image-26965\" srcset=\"https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/stand-elmex-palais-des-congres-goodies-2025-1-200x110.webp 200w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/stand-elmex-palais-des-congres-goodies-2025-1-400x220.webp 400w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/stand-elmex-palais-des-congres-goodies-2025-1-600x330.webp 600w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/stand-elmex-palais-des-congres-goodies-2025-1-800x440.webp 800w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/stand-elmex-palais-des-congres-goodies-2025-1-1200x660.webp 1200w, https:\/\/www.interactive-studio.fr\/media\/uploads\/2025\/12\/stand-elmex-palais-des-congres-goodies-2025-1.webp 1600w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#faa93d;--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:21;line-height:1.29;\"><p style=\"text-align: justify;\">Visual innovation in service of a strong brand: a successful demonstration<\/p><\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p style=\"text-align: justify;\">We are delighted to have partnered with Magence House on this ambitious project for <strong>ELMEX<\/strong>. This collaboration demonstrates once again that holography is now a powerful event tool, capable of bringing existing content to life and giving it a whole new level of impact.<\/p>\n<p style=\"text-align: justify;\">At <strong>Interactive Studio<\/strong>, we continue to develop these types of holographic solutions for brands looking to make a lasting impression, with creativity, innovation, and technical expertise.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:15px;--awb-margin-bottom:8px;\"><p style=\"text-align: center;\">Do you have any questions about holographic devices?<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-large button-default fusion-button-default button-1 fusion-button-span-no fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.interactive-studio.fr\/en\/web-agency-paris-contact\"><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contact us to learn more<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":26954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-26948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ELMEX 3D Hologram ADF Congress, 1m Holographic Helix<\/title>\n<meta name=\"description\" content=\"Discover the ELMEX hologram projected onto a 1-meter holographic helix during the ADF 2025 Congress at the Palais des Congr\u00e8s, Porte Maillot.\" \/>\n<meta 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