{"id":25917,"date":"2025-03-10T13:56:17","date_gmt":"2025-03-10T12:56:17","guid":{"rendered":"https:\/\/www.interactive-studio.fr\/?p=25917"},"modified":"2025-03-10T13:57:48","modified_gmt":"2025-03-10T12:57:48","slug":"franchise-expo-2025-triptych-of-immersive-fooh-innovative-communication","status":"publish","type":"post","link":"https:\/\/www.interactive-studio.fr\/en\/news\/franchise-expo-2025-triptych-of-immersive-fooh-innovative-communication","title":{"rendered":"Franchise Expo 2025: a triptych of immersive FOOH for innovative communication"},"content":{"rendered":"

The Franchise Expo<\/strong><\/a>, organized by Infopro Digital<\/strong> and the French Franchise Federation<\/strong>, is the world’s largest franchise event. Held from March 15 to 17, 2025 at the Porte de Versailles<\/strong>, this unmissable event brings together entrepreneurs, investors and iconic brands.<\/p>\n<\/div>

\"Metro<\/span><\/div>

To ensure spectacular and immersive visibility for this edition, we designed a FOOH<\/a><\/strong> (Fake Out of Home<\/em>) triptych, bringing together three trompe-l’oeil digital animations, creating a dynamic visual narrative to generate excitement.<\/p>\n<\/div>

An immersive narration in three parts<\/p><\/h2><\/div>

1. A first surprise effect at the Arc de Triomphe<\/p><\/h3><\/div>

The adventure begins in the heart of Paris, where we follow a young entrepreneur from behind contemplating the Arc de Triomphe<\/strong>. Suddenly, a gigantic banner<\/strong> unfolds on the monument, displaying the date of the event and the Franchise Expo logo.<\/strong><\/p>\n

The spectacular effect is amplified by the appearance of a giant yellow hand<\/strong> (graphic element of the event’s communication) that crosses the banner, attracting attention and piquing the curiosity of the spectators.<\/p>\n<\/div>